Playlist placement refers to the strategic inclusion of a song or album in curated playlists on music streaming platforms, such as Spotify, Apple Music, and YouTube Music. Being featured in popular playlists can significantly increase an artist’s visibility and stream counts, as these playlists often have large, engaged audiences. To achieve playlist placement, artists or their teams typically reach out to playlist curators, utilize submission tools provided by streaming services, and build relationships with influencers in the music industry. This tactic is essential for gaining traction in the competitive landscape of music streaming.
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